Google SideWiki: What Are the Implications for PR?

Ever since Google SideWiki launched in late September, marketers and PR pros have been watching it with a close eye. Basically, with SideWiki anyone using Google Toolbar can post and view comments on your site. However, the comments reside on the Wiki and not on your actual Website. Eitan Bencuya of Google Corporate Communications tells PRNewser “Google Toolbar has hundreds of millions of users around the world.”

We asked a few digital marketing executives for their take and what they are advising brands to do.


“I have spent a bit of time with SideWiki and what I’m equating it to is graffiti,” said David Bradfield, SVP & Senior Partner and Global Chair of the Digital Practice at Fleishman-Hillard.

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