In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear.
After surveying around 6,300 adults about their video viewing habits, Google and Ipsos Connect found that 92 percent of YouTube viewers watch the video platform on a mobile device while at home. Mobile also had a stronghold even during traditional TV viewing times—about two-thirds of respondents said they pick up their phone during a TV ad break.
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