You’ll see all around this a number of essays about digital disruption, about what’s coming at us, about what the future will be like for us all. But the truth is, we might be a little late: The digital disruption has already occurred. It’s not something we’re planning to confront in the future. We’re all living it now.
When I joined Google back in prehistoric times, in 2004, I used to tout predictions like “By 2020, you could have all content ever created in the palm of your hand.”
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