Google Removed 3.2 Billion 'Bad Ads' in 2017

Company to crack down on 'unregulated or speculative products'

Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google’s own efforts in maintaining its marketplace.

According to the 2017 report released today, Google says it removed 3.2 billion ads from its platforms in 2017, nearly double the total number of “bad ads” from just a year earlier. Google

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