Google rejoins Facebook Exchange

Google has decided to rejoin Facebook Exchange, the company announced in a blog post Friday. Google’s DoubleClick Bid Manager will become part of the FBX network, allowing its ad partners to deliver retargeted ads on the social network based on web browsing history.

Payam Shodjai, DoubleClick’s Senior Product Manager, discussed the partnership in a blog post:

DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the web for years.

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