Google Play gift cards officially announced

Google today officially announced that Google Play gift cards are available to purchase at participating retailers RadioShack, Target and GameStop.

The gift cards come in values of $10, $25 and $50. They can be used to purchase apps, ebooks, music and all other media from Google Play, but cannot be redeemed for app subscriptions, magazine subscriptions or any of the hardware that is also for sale on the Google Play store.

This is a necessary move for Google as it for the first time makes Google Play’s products available to customers without credit cards. Specifically kids who can now — for example — use their cash allowance to buy a gift card with which they can then use to purchase an app.