Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today.

Alphabet controls 12 percent of all global media spend, which primarily comes from Google and YouTube's ad sales. The company collects $60 billion in U.S. ad spend—a figure 166 percent larger than No. 2 ranking The Walt Disney Company. To compare, Google's ad revenue was 136 percent larger than Walt Disney last year. Alphabet's overall ad revenue is up 17 percent year-over-year.

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