Google, Native Ads and What It Means For Publications
Earlier this week, Google solidified their take on so-called “native advertising,” one that they have been slowly crafting due to the rise of these advertisements in places like BuzzFeed and the Atlantic.
To put it simply: Google has created resources for publications to build native ads with Google’s blessing, but you’re not going to see it anywhere near Google News.
Tools for native advertising are a first for Google, as companies have had to scramble to bring native advertising templates to their own publications.
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