Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps.
Now that nearly one third of all mobile searches are related to location, Google is looking for more ways to connect marketers with users walking, biking, driving and otherwise commuting around any given city.
In a blog post published today, Google said it's investing more in "branded, customized experiences" for businesses to help increase store visits.
Users will be able to tell the difference between a promoted location and an organic location by the color of the pin on the map and the word "ad" in the text at the bottom of the screen.
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