Google Launches ‘Legalise Love’ Campaign for Gay Rights, but Not Marriage Equality Apparently

Internet giant Google launched the world’s most confusing campaign for LGBT rights over the weekend. Their campaign is called “Legalise Love,” which sure sounds like a reference to marriage rights…only it isn’t.

From Google:

Though our business and employees are located in offices around the world, our policies on non-discrimination are universal throughout Google. We are proud to be recognised as a leader in LGBT inclusion efforts, but there is still a long way to go to achieve full equality. Legalise Love is our call to decriminalise homosexuality and eliminate homophobia around the world.

At Google, we encourage people to bring their whole selves to work. In all of our 60 offices around the world, we are committed to cultivating a work environment where Googlers can be themselves and thrive. We also want our employees to have the same inclusive experience outside of the office, as they do at work, and for LGBT communities to be safe and to be accepted wherever they are.

Kudos to Google for its effort. At a time when gays and lesbians still face death in certain countries for being who they are, having one of the world’s most powerful and recognized companies stand behind them is laudable. That said, dear folks at Google, you kind of borrowed a meme typically reserved for the marriage equality movement. It’s already on t-shirts and everything. Next time you might want to…you know…Google the name first before you roll with it.