Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories

In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics.

AMP stories were also developed with load speed in mind, much like mobile sites that already incorporate the Google AMP framework, as well as Facebook’s Instant Articles.

Readers can sample AMP Stories via their mobile browsers here or by searching on their mobile devices for the publishers involved in the early development of the feature— CNN, Condé Nast, Hearst, Mashable, Meredith, Mic, Vox Media and The Washington Post.

Searching for any of those publishers brings up a tab for “Top Stories From,” followed by a tab for “Visual Stories From,” and AMP Stories are listed under the latter.

While the AMP Stories format is geared toward mobile, Google also adapted...