Google Is Opening Pop-Up Doughnut Shops To Promote Its Voice-Activated Mini Speakers

The clever stunt might be taking over a location near you

Google is hoping the way to your ears is through your stomach.

To promote the launch of Google Home Mini, the company’s smaller smart speaker—about the size of, say, a donut—the tech company is putting on its baking mitts with a series of pop-up doughnut shops across the country. Starting this week, bakeries across the U.S. are partnering with Google as a way to promote the speaker, which was announced earlier this week during the company’s product event in Mountain View, California.

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