Google Is Now Partnering With TripleLift and Cloudflare for Faster Mobile Ads

AMP ads outperform regular search

Google is expanding the capabilities of its AMP project with more native advertising and verification capabilities.

Today, the search engine giant announced a partnership with TripleLift, a native advertising company. It also announced a partnership with internet performance and security company Cloudflare, which will use its Firebolt service to help provide better advertising optimization.

The news comes less than a year after launching accelerated pages for advertisers, which Google says help drive better results for marketers than regular publishing search results.

At the IAB’s Annual Leadership Meeting today in Fort Lauderdale, Fla.,

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