Wildfire's Google Integration Shows Shift in Social Media Marketing

When Google acquired social media marketing platform Wildfire in 2012, the stated goal was to improve Google’s social media marketing capabilities. Wildfire recently announced that it was focusing on full Google integration. While originally, the company focused on helping advertisers manage their Facebook Pages, this recent development may be a sign of the times.

According to Kevin Bobowski, VP of marketing for social media marketing software provider Offerpop, Google originally purchased Wildfire to keep tabs on Facebook and related social insights.