As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers.
The three companies are announcing today a new certification program dubbed the IAB Digital Media Buying and Planning Certification examination that covers the ins and outs of creating, managing and running media plans and strategies, specifically topics like negotiating with vendors, verifying a campaign's launch and managing tracking and reporting.
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