Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' go-to platform for real-time marketing this year.
Today, Google launched a new ad format called real-time ads that lets brands trigger promos around big events like the Super Bowl and Oscars instantly, similar to how marketers use Twitter. The format includes inventory on YouTube and Google's Display Network, which is made up of thousands of publishers' sites and apps.
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