Aaron Goldman: Social Media Lessons from Google
Aaron Goldman is the author of “Everything I Know about Marketing I Learned from Google” and this post is on day one of his Googley Lessons blog tour celebrating the book launch. A chapter summary of the book is available on SlideShare and our review is at the end of the post.
In my book, I share 20 “Googley Lessons” to help marketers better engage their customers and prospects. While my lessons aren’t specific to any one marketing channel, a few of them have obvious implications for social media.
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