Google Gains Ground, But Facebook Retains Lock on Social Signin

The share of users who leveraged their Google identity to log on to another website rose from 31 to 34 percent in the first quarter of 2013. The portion who leveraged their Facebook identity fell by the same margin, but still ended the quarter at a dominant 46 percent, according to a study by identity management service provider Janrain.

The share of users who leveraged their Google identity to log on to another website rose from 31 to 34 percent in the first quarter of 2013. The portion who leveraged their Facebook identity fell by the same margin, but still ended the quarter at a dominant 46 percent, according to a study by identity management service provider Janrain.

The study indicates that, while users have complained about Facebook’s privacy protections and its increasing advertisments, Facebook hasn’t alienated more than a tiny fraction of its users.

“Social

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