Google Focusing on Mobile Analytics

Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act, it’s likely to take place on the mobile-technology stage.
 
The company has begun to focus on mobile on multiple fronts: with its Android operating system, extending its AdWords network to the device and through mobile-specific applications. It is now adding measurement to the mix.
 
As part of an upgrade to Google Analytics, the Internet giant is adding the ability for its customers to track their traffic to both mobile sites and applications, breaking out the devices being used.