Google Fans Must Apply to Buy and Promote New 'SmartGlasses'

Other than sex, nothing connects with the public better than exclusivity. What better way to engage the masses than to create a product that’s out of reach? We all want what we can’t have, especially if someone else can have it. It’s not just a PR strategy–it’s a quirk of human nature. And Google knows this.

The “Do no evil” brand is launching a clever campaign that will promote its new Glass “smartglasses” (sorry spell check: you’re going to have to learn that one, too) via a very select group of “explorers”.