SURPRISE: Google’s DoubleClick Bid Manager To Be Part Of Facebook Exchange

The frost that has long coated the relationship between Facebook and Google appears to have thawed a bit, as Google announced on the DoubleClick Advertiser Blog Friday that its DoubleClick Bid Manager (formerly Invite Media) will now participate in real-time ad-bidding marketplace Facebook Exchange.

The frost that has long coated the relationship between Facebook and Google appears to have thawed a bit, as Google announced on the DoubleClick Advertiser Blog Friday that its DoubleClick Bid Manager (formerly Invite Media) will now participate in real-time ad-bidding marketplace Facebook Exchange.

Facebook certified DoubleClick Bid Manager for ad-impression tracking in August 2012, but for the most part, Google advertising products are absent from the social network’s platform.

The blog post, by DoubleClick Bid Manager Senior Product Manager Payam Shodjai, read:

Partnership has been key to Google’s success, as a rising tide lifts all boats.

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