Google, Compete: apparel shoppers using phones to research purchases spend more
A study published by Google in partnership with analytics and research provider Compete found that apparel shoppers who research their purchases on mobile phones purchase more often and spend more on each order.
Over one in four mobile researchers spent more than six times in the past six months, and 78 percent spent $50 on their last apparel purchase. Overall, one in five apparel consumers use mobile devices on a daily basis when shopping.
The survey ran between May 1 through May 25 2012, and was composed of 1,321 participants who researched or shopped for apparel online within the past six months.
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