Google+ Buys Fridge to Attract Groups

Some could say it is an out of the ordinary move for Google+ or others could say it makes sense. I find it rather interesting considering Google+ best feature is its Circles, which are managed by each user rather than as collaborative groups. So how come Google+ acquired Fridge?

Google+ made an interesting turn last night. The ever growing social media platform nabbed Fridge, a group social networking site.

Some could say it is an out of the ordinary move for Google+ or others could say it makes sense. I find it rather interesting considering Google+’s best feature is its Circles, which are managed by each user rather than as collaborative groups. So why did Google+ acquire Fridge?

Google+ wanted a further implementation of groups, and that has been part of the plan for some time.

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