After getting the boot from Google+ this summer, brands and businesses are allowed back on the site as of today.
In a blog post this afternoon, Google introduced Google+ Pages, which gives brands, business, and other organizations a public presence on the social networking site and a way to connect with customers and fans.
When Google launched its social network Google+ this summer, brands quickly hopped on, using consumer profiles to create pages for businesses. In less than a week, Google started shutting down nonconsumer accounts, saying it was planning to release a marketer-friendly experience.
Bradley Horowitz, vice president of product for Google+, told Adweek that the introduction of Google+ Pages means, “The people who we kicked out and have been waiting in the wings—the brands and bands and organizations and entities—are now welcome back in our system.”
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