Google to Announce Ad Exchange Direct Deals Marketplace in April

Company also debuts GoMo for Publishers

Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership Meeting in Miami.

The marketplace will be “an interface for publishers and buyers to solicit, negotiate and execute fixed-price, fixed-inventory…deals at scale,” Temsamani said.

Google rolled out ad exchange direct deals last September, but the product was in beta with publishers such as The Washington Post and About.com

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