Google Analytics Adds Real-Time Events Reporting

Google has announced a new tool for watching your traffic unfold in real-time in Google Analytics. Events, which show individual actions that affect traffic, like a Facebook referral or pageviews on a mobile phone or tablet versus the web, can now be filtered out and monitored in real time using Google's Real-Time Events Report. (See below.)

Google has announced a new tool for watching your traffic unfold in real-time in Google Analytics.

Events, which show individual actions that affect traffic, like a Facebook referral or pageviews on a mobile phone or tablet versus the web, can now be filtered out and monitored in real time using Google’s Real-Time Events Report. (See below.)

Web traffic fluctuates, so the idea is to give website administrators a way to act on trends, such as an especially popular link or a sudden rush of activity from a particular social network.

With this tool, they can also see the real-time traffic broken down by desktop, tablet, and mobile, which may help detect bugs if the ratios look unusual.

It’s also possible to create shortcuts to specific real-time segments, such as mobile traffic in the U.S.

The real-time filtered data can also be compared against overall real-time data. “This is nifty if you want to see quick comparison trends,” explained the Google team in a blog post. “For example, many times, after a G+ post, I create a filter by device type of ‘Mobile’ and can see that the mobile traffic picks up much faster and also contributes more to the initial increase in pageviews.”

Screenshots via Google Analytics.