Google Adds TiVo Data

Google has signed a license agreement with DVR company TiVo that enables the Internet search provider to integrate TiVo set-top box viewing data into its measurement of audiences for inventory sold through the Google TV Ads platform.
 
The deal adds approximately 1.6 million subscribers to the universe of set-top boxes that Google TV Ads has to draw on to analyze the second-by-second TV viewing behavior of audiences. Google also has a deal with Dish Network and access to more than 13 million set-top boxes via the satellite carrier.
 
“Google



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in