Google to Acquire Teracent
Google has reached an agreement to purchase Teracent, a San Mateo, Calif.-based startup whose technology platform promises to enable advertisers to adjust and customize online display ads on the fly.
Terms of the deal were not disclosed. Executives at Google expected the transaction to close during the current quarter.
Google has long predicted that via the Internet, brands, particularly direct response brands, will eventually be able to advertise every product in their portfolio, rather than putting resources behind a product or two in a single national ad campaign.
According
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