Google Accepts Ad Tags in Brand Dollars Push
Agencies have long complained about Google’s closed approach to other ad systems, but now the search giant will accept ad tags from third parties. Opening the system could help Google attract more brand ad dollars in its battle against Yahoo, AOL’s Advertising.com and others. But there’s one gaping hole in Google’s third party ad serving roster: Atlas, a product of aQuantive, owned by rival Microsoft.
Advertisers that run ads through Google’s AdSense content network in North America now can serve them through Google’s DoubleClick system, as well as Valueclick’s Mediaplex platform.
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