Google About To Launch Google TV App Market

Google will soon be launching Google TV Market, a market place for apps targeting Google TV, according to Ashish Arora, Vice President and General Manager at Logitech. In this present role at Logitech, Arora's job is to oversee Google's TV products for Logitech and ensure that Logitech products are compatible with Google's offerings.

Google TV Google will soon be launching Google TV Market, a market place for apps targeting Google TV, according to Ashish Arora, Vice President and General Manager at Logitech. In this present role at Logitech, Arora’s job is to oversee Google’s TV products for Logitech and ensure that Logitech hardware is compatible with Google’s TV platform.

Arora was speaking at the OTTCon, when he made these observations. While answering a question regarding whether Google TV owners would be able to take advantage of other Android apps, Arora responded:

It will happen shortly. It’s a given that it will happen this year, 100 percent.

Google’s TV offering unlike Apple is merely a software platform. Similar to its mobile strategy, Google is relying on hardware vendors to build the hardware that would run the Google TV platform.

Google selected Logitech, along with Sony, as the key launch partners for Google’s TV platform. Logitech released, Logitech Revue, a set top box that runs the Google TV platform back in October.

Similar to Apple TV, Google TV can stream video, music, and photos and offers integrated Netflix and Youtube streaming. However, this is where the similarities between the two products end. Google TV users can surf the Web (via Chrome), stream content from their computer and Internet, and can even video chat.

Google’s idea with TV apps is to really enhance the broadcast experience of users. Speaking about the apps that will be available on the Google TV Market, Arora commented that:

It won’t just be weather apps. What will be really interesting will be to tie the content to what you’re watching.

In order to get a glimpse of the kind of apps that will be available on Google TV, do check out the Top 5 TV apps that were unveiled at the 2011 CES.