Google’s Answer to Apple: Google One Pass

Google returned Apple’s serve from Tuesday, except that Apple has the dominant tablet behind its serve in the iPad, while Google is relying on recently introduced Android devices.

Chairman Eric Schmidt introduced Google One Pass, its answer to the App Store subscription model announced by Apple Tuesday.

The two major differences: Google will keep 10 percent of revenue from sales, as opposed to 30 percent for Apple; and, as reported by TechCrunch, information collected by Google will be shared with publishers, unlike Apple.

From a post on the Google Blog by Google Commerce director of business-product management Lee Shirani:

Readers who purchase from a One Pass publisher can access their content on tablets, smart phones, and Web sites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to resubscribe in order to access their content on new devices.

With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them — offering subscriptions, metered access, “freemium” content, or even single articles for sale from their Web sites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.

Shirani added that Google One Pass is currently available in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States, and publishers that have already signed up include Axel Springer AG, Focus Online (Tomorrow Focus), Stern.de, Media General, NouvelObs, Bonnier’s Popular Science, Prisa, and Rust Communications.