The media rebrand that everyone loved to hate is reportedly going through another name change.
Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and other newspapers is changing its name back Tribune Publishing, the name it had since 2013 when the 166-year-old company split its broadcast and print divisions.
A Tronc spokesperson declined to comment on the name change.
Tribune became Tronc two years ago. An amalgam of Tribune online content, the new name faced
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