Good news for rectangular states: Specialized film meets specialized theaters


The LAT today carries the long-overdue news that theater mega-chain AMC is finally getting serious about the aversion Generation NetfliX has towards going to the movies. The result is 72 theaters nationwide that will carry more than just “Resident Evil 2.”

Viz,

“AMC Chief Executive Peter Brown said that with AMC Select the Kansas City, Mo.-based chain was attempting to compete with the Internet, iPods and home entertainment for consumers’ attention and pocketbooks. ‘We are constantly thinking about how we can get more people to come to the theaters,’ Brown said.

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