According to comScore, GOOD magazine is on the upswing. Over the past year, unique monthly viewers have surged more than 800 percent to 9.69 million, with three-quarters of those folks under the age of 35 and 63 percent female.
Now comes more big news. On board since the end of February as editor in chief is Nancy Miller (pictured), formerly deputy editor of Los Angeles magazine. From her introductory note:
I remember seeing that first issue of GOOD. I was an editor at Wired magazine in San Francisco and found myself inspired by the irreverent optimism churned out by a cadre of dudes in L.A. With a deft combination of curiosity and skepticism, GOOD swiftly became a must-read, particularly among millennials who were unabashed in their desire to build a better world.
Over the next few years, I would move on from Wired to a stint at Fast Company, before moving to Los Angeles magazine. I’ve had the privilege of working with some of the best editors in the industry, including Chris Anderson, Bob Cohn, Robert Safian, Rick Tetzeli and Mary Melton. Under their stewardship, I have honed my skills both in print and online, earning a National Magazine Award in 2013 with an ASME nomination the following year.
Now, a decade after that first introduction to GOOD and the team behind it, I find myself with the opportunity to help carry the magazine, website, and the brand into a new phase, working alongside the co-founders Ben Goldhirsh, Casey Caplowe and Max Schorr.
GOOD has come a long way from the dark days of 2012, when the entire editorial staff was laid off. As a reminder of just how successfully GOOD has reinvented itself, consider this: this week’s video offering “If the World Were 100 People” quickly racked up more than 30 million Facebook views.
The company, which also does consulting, will officially mark its 10th anniversary later this year. It employs seven in New York and around 40 in L.A, with the New York team based at the Center for Social Innovation in Chelsea.
Photo by Christina Gandolfo