Good Luck Finding Your Brand on Facebook

Facebook search found fundamentally lacking, say experts

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. In an era where Facebook pages are close to becoming akin to the AOL keyword found in ads in the late 1990's, that type of a call to action is quickly becoming standard. It’s also a potential problem.

David Berkowitz, vp of emerging media at digital agency 360i, followed Met Life’s call to action but found the company’s Facebook page hard to find despite the brand “driving people to Facebook in perhaps the most visible ad it will ever run,” he says.

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