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AgencySpy: Heineken’s new ad campaign shows the world that Heineken drinkers are adventurous and accepting of mediocre beer.

TVNewser: Speaking of alcohol, Hoda Kotb and Kathie Lee Gifford are going to write a column for The New York Daily News. They’ll be paid in shooters.

GalleyCat: Jim Carrey promotes a Jim Carrey product with a photo referencing a movie starring Jim Carrey.