Good Housekeeping’s Editor Discusses Revamp

Good Housekeeping’s October issue comes with a few new features, and Jane Francisco — the glossy’s editor-in-chief — has shed some light on what readers can expect. Below are some of the more interesting comments Francisco had about the new 129-year-old magazine.

How the revamp came about:

We spoke with Good Housekeeping’s casual and core audiences across the country, as well as non-readers who regularly consume our competitive set. We had them build their ideal magazine out of the pages of over 20 titles, including our own, and based our redesign on the common ground.

On the new “Your Body” section:

Michael Strahan of Live with Kelly and Michael is sharing his personal trainer with Good Housekeeping readers! Latreal Mitchell is like a best friend who’s looking out for you and knows her stuff. As the new Good Housekeeping“Trainer on Call,” Latreal has created an exclusive “Just Three Moves” workout for every issue.

On adding more from the Good Housekeeping Institute:

Good Housekeeping is not only a remarkably powerful lifestyle brand—the inherent potential of our state-of-the-art labs combined with our seasoned editorial talent is literally unparalleled. We now have a dedicated section in each issue to showcase the insights from the testing that is done every day in the Good Housekeeping Institute.

On getting more personal with readers:

One thing I’ve learned in all my years as an editor is that readers of lifestyle magazines want to connect with the real people behind the expertise. That’s why I’ve created room for each Good Housekeeping department head to have a presence on the page, welcoming readers to their section with a personal note.