This week, Good Housekeeping sent out a press release announcing four hires and a promotion.
- Melissa Geurts, deputy design director (formerly with Canadian magazine Chatelaine);
- Sarah Richardson, home design director (host-producer of multiple HGTV lifestyle series);
- April Franzino, beauty director (most recently at Self magazine);
- Matthew Axe, consulting creative director (previously creative director at Martha Stewart Living);
- Rachel Rothman, promoted from technical manager to technical director.
However, this is only a third of the HR story. Per a well-placed tipster who wishes to remain anonymous, a larger number of Good Housekeeping staffers were recently dismissed. (By our count, nine.)
This sort of hire-fire duality is of course not unusual. When magazine masthead changes occur, they often logically necessitate the replacement of existing departmental employees. And, such moves are typical when a new executive (in this case, EIC Jane Francisco) takes over.
However, there’s no doubt this changeover could have been better handled. “All of the people who were laid off were given only two hours to vacate the office,” our source says. “Some had been there for more than a decade.”
“While this group was being fired, the rest of the Good Housekeeping staff was brought upstairs to the test kitchen, told the news, then an editor said, ‘Now let’s eat cookies!'”
Also on Mediabistro:
Masthead for Good Housekeeping: March 1, 2014