Goldrun Puts Puppy World Virtual Dogs in the Real World for a Month Long Game
GoldRun, an Augmented Reality (AR) marketing firm, teamed with OMGPOP to create an AR campaign for the free iPhone game Puppy World. Taking photos of virtual Puppy World characters in the real world earns points. The winner of the month-long AR game will be able to choose which dog breed will be added to the Puppy World game.
The first part of the game lets anyone around the world interact with the Puppy World characters to earn points.
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