Goldman Sachs' $1 Million PR Man
It was only a matter of time before a Lucas Van Praag feature story popped up, and we have one today, by CNBC’s Charlie Gasparino in The Daily Beast. Van Praag runs PR for Goldman Sachs, and is facing quite the challenge of managing the brand’s reputation through perhaps its most trying times.
Sources told Gasparino Van Praag is well respected at Goldman, and his job is safe, for now. However, a “shift in public-relations strategy is in the works,” including bringing on more online and broadcast media consultants.
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