Possible PR Fail: Gold Peak Tea Disqualifies Contest Winner
The Coca-Cola-owned Gold Peak Tea Company had a pretty cool idea for a contest: the “Take the Year Off”competition offered its lucky winner a $100,000 prize and a chance to quit work for twelve months (not quite sure how that provision would work, but OK).
To enter the contest, tea fans simply had to answer a couple of questions, write a brief essay about what they would do with the money and, if they were determined to be one of the top 10 or 15 contestants, submit a short video elaborating on the theme “The Comforts of Home.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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