'Go With the Flow' Takes on New Meaning in Real-Time

With growing interest in understanding how social information goes viral, we are now getting more clues. However, achieving a viral campaign is still a rare and elusive goal. Gilad Lotan, VP of R&D at SocialFlow addressed this topic at the 140 characters conference in New York on Wednesday. According to Lotan, it is a matter of “having a large or influential social network, gaining your network’s trust and posting about the right topic at the right time.”