Rewrite That Headline To Make Your Story Go Viral
When readers are skimming through a site on their browsers or Twitter feeds, the headline is the only thing that tells them whether a piece is worth their time. So, when tackling headlines for the Web, remember that clarity trumps cleverness (unless you’re writing for the front page of The New York Post).
“Headline writing for the Web isn’t headline writing for magazines — this is the land of the literal,” said Sara Wilson, a senior editor for The Huffington Post.
But
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