GM's Bob Lutz to Race a Blogger in His Caddy

Bob Lutz, the outspoken head of marketing for General Motors challenged all comers during a journalist conference call when explaining the company’s new “May the Best Car Win” campaign last month. Lutz redlined the message to literal: he’d personally race a Cadillac CTS-V against any comparable production car.

Jalopnik took the 77 year-old Lutz up on his challenge and put up their test editor Wes Siler in a Jag XFR. GM responded by arranging an event at the Monticello Motor Club in New York on October 29th.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in