GM Says No More Super Bowl Advertising
General Motors has dropped another advertising bomb, saying it will no longer advertise during the Super Bowl. CMO Joel Ewanick made the announcement, complaining that the price is too damn high (the going rate is about $3.8 million for a 30-second spot now). GM pulled its $10 million in advertising from Facebook just a couple of days ago.
The company has recently selected a new ad agency and says its re-evaluating its marketing. But “the Super Bowl has become arguably the most effective single platform for auto marketing,” according
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