GM IPO: Creating Confidence About the Company?

General Motors’ IPO, “the biggest initial public offering in US history,” could be just the ticket to changing the company’s image, an NPR story suggests.

“The IPO is a beginning of the new GM, as it tries to shed both government ownership and some of its own legacy,” the NPR story says. Wednesday it raised $20.1 billion in a sale of 478 common shares at $33 each and $4.35 billion in preferred shares, according to reports.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in