Glu Mobile, eager to get a hold in what may become a booming Android market in China, said today that it snagged a distribution partnership with TOM Group, a Hong Kong-based company that has also been Skype’s partner in the region.
The deal means TOM Group, a Hong Kong-based company backed by billionaire and Facebook investor Li Ka-Shing, will help build a custom mobile gaming storefront for the Chinese market. Both companies say they want to turn glu.cn into a big gaming portal for Chinese consumers.
The partnership comes at a time when many of the biggest mobile gaming companies are eyeing opportunities in China, where there are more than 889 million mobile phone users, according to the Chinese government’s Ministry of Industry and Information.
Angry Birds maker Rovio Mobile told us earlier this year that China was their second biggest market after the U.S. And today, the company launched a Moon Festival-themed version of Angry Birds Seasons, part of an effort to create culturally sensitive custom content for the region.
David Chao, a partner at DCM, a venture firm with an established Asian arm and a recently launched $100 million Android-focused fund, told us in an interview earlier this year that there might be 15 million Android devices shipped in the country in 2011.