Kim Kardashian: Hollywood company Glu Mobile has announced it has added hip-hop star Nicki Minaj and actor Jason Statham to its growing lineup of celebrity partnerships. The two join Katy Perry, Kendall and Kylie Jenner and Britney Spears, all with upcoming games from the company.
First, Nicki Minaj will lend her name, likeness, voice and creative direction to an upcoming mobile title, expected to release in summer 2016.
In a statement, Niccolo de Masi, Glu chairman and CEO, commented:
I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu’s growing list of celebrity partners. Nicki brings to Glu her audience of over 100 million social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.
Minaj’s social following is represented by millions of fans across Facebook, Twitter, Instagram, Vevo and Vine. Though, admittedly, there is likely fan overlap among platforms.
As for Jason Statham, the actor is Glu’s first male celebrity partner. Statham’s game has a preliminary title of Sniper X: Kill Confirmed, which will include Statham’s name, likeness and voice alongside a first-person shooter experience. Sniper X: Kill Confirmed is expected to release in fall 2015.
de Masi added:
Jason Statham’s action persona and strong social following make him an ideal partner for Sniper X: Kill Confirmed. We look forward to launching this new title to a global audience of mobile action gaming fans, including Jason’s social audience of more than 54 million followers. I’m pleased to welcome Jason to Glu’s celebrity portfolio and believe this new partnership will cement Glu’s leadership in the Hollywood gaming space.
Statham’s following consists of 51.5 million fans on Facebook and another 2.5 million Instagram, with admitted fan overlap.
With the addition of Minaj and Statham to Glu’s celebrity lineup, the company’s celebrity gaming titles have a potential reach of nearly 650 million social followers, though, again, there is likely fan overlap among some social channels.
Additional details on both games will be revealed at a later date. Check back soon for more.