Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are using Nielsen's analytics platform like Unilever and Colgate-Palmolive are.
On Tuesday, the New York-based measurement company announced it has extended its Digital Ad Ratings to Singapore, Japan and Indonesia, while the system will go live in the Philippines, Thailand and Malaysia by mid-fall. Last month, Nielsen extended the offer to China, where digital advertising growth seems to have explosive potential in the coming years.
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