Glamour is hanging out the help-wanted sign. Condé Nast executive vice president and publishing director Bill Wackermann has had oversight of the fashion juggernaut since 2004, but with his duties expanding, he’s looking for a full-time publisher for one of the company’s most profitable businesses, Adweek has learned.
Wackermann has amassed a big part of Condé Nast’s portfolio as his bosses have handed him troubled titles like Brides, Details, W, and Bon Appétit. As a publishing director, he has a role that’s become a rarity at Condé, with the departures of über-publishers Carol Smith, David Carey and Tom Florio in the past year. And his plate has gotten fuller lately. Until recently, he was doing double duty as day-to-day publisher of Details as well as Glamour. But with Details’ publisher Paul Jowdy quitting a few weeks ago, Wackermann also has the job of filling that position, too. (Both titles will continue to report to him.)
With Hearst poised to buy Elle and Lagardère’s other non-French publications in the coming weeks, which will ratchet up the battle for fashion ad dollars, it can’t hurt Condé to bulk up its expertise in that area, either. So with the stakes high, whom might Condé approach for the job? If it looks inside its ranks, it might tap Carolyn Kremins, the ambitious publisher of Brides, who’s been recognized for the title’s strong performance. If Condé goes outside to fill the position, it could try to poach Nancy Berger Cardone, a Condé Nast alum with strong fashion chops who’s now publisher of Hearst’s Marie Claire (and whose hire could be a poke in the eye of the rival Hearst).
Other potential outside candidates could include Connie Anne Phillips, a Condé vet who as publisher of Time Inc.’s InStyle has made it a formidable competitor to Vogue, and Kim Kelleher, a onetime rising star at Condé who is now worldwide publisher of Time magazine. In any case, the choice of Glamour publisher will be closely watched, as the role has served as a proving ground for bigger jobs at the company.